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We have accomplished many
distinguished and successful projects.
Our name, Creative Intelligence Associates,
stands for a group
of individuals brimming
with creativity to design the future.
We are experts focusing on
creating customer experience.

NEW WORKS

Customer Experience Branding

We constantly envision the brand's ideal image in the future and clarify its customer experience.
Together with the client, we develop, improve, and evolve a prototype version of the new brand to lend itself to success.
As a result, our brands have been granted with various awards, recognitions, and evaluations.

SAKURA craft_lab 003

Product Development and Branding Service

Product Development and Branding Service

SAKURA craft_lab 003

003 is a new product designed to break the common sense of SAKURA craft_lab. It provides the user a strong stride over the surface of the paper with its short and thick grip. It is a sort of pen you want to keep it within your hand and let it "run". An appropriate pen for the concept of "Gravity Inside The Hands".

Ikkyu no Namida

Best Noodle Brand Development

Best Noodle Brand Development

Ikkyu no Namida

CIA provided brand development, product development, and video production for Beppu Reimen and their “Ikkyu no Namida” since their official launch. Now they are reaching for a new chapter as they were featured on the 2018 Michelin Guide.

SAKURA craft_lab 001

Product Development and Branding Service

Product Development and Branding Service

SAKURA craft_lab 001

The SAKURA craft_lab 001 was developed with the concept, "New Nostalgia" and a pursuit for more high quality and practical tool. The brass material is considered the "Evolving Pen" as each and every moment you hold it in your hands brings new sense of flavor. CIA provided branding service for Sakura Crepas Co. Ltd. and together developed the SAKURA craft_lab 001, which won the 2018 Grand Prize for Stationary Shop Award.

SAKURA craft_lab 002

Product Development and Branding Service

Product Development and Branding Service

SAKURA craft_lab 002

The 2018 Japan Good Design Award winner, Sakura Craft Lab 002 is a casual yet elegant pen with colors inspired by the Coupy-Pencils.

GLOBE SPECS

Best Eyeglass Store Development

Best Eyeglass Store Development

GLOBE SPECS

CIA provided the 2017 and 2018 Milan’s Bestore Award Winner, Globe Specs with creative direction for developing their Shibuya and Daikanyama stores. It is the best, leading, and high quality eyeglass store in the world.

LIBERTÉ Paris

Market Entry Realization Service

Market Entry Realization Service

LIBERTÉ Paris

CIA developed one of Paris’ Top 10 Pâtisserie Brands, Liberté Paris and its first oversea flagship store in Kichijoji, Tokyo. As a Pâtisserie Boulangerie near to people’s daily lives, LIBERTÉ Tokyo shares the original values of “Transparency”, “Locality” and “Quality” as the Paris flagship store.

Greek Yogurt

Packaging Design Development

Packaging Design Development

Greek Yogurt

CIA developed a new package design and branding for a Greek Yogurt that reshaped itself as Premium Yogurt. This product is using a traditional Greek Thermophilus bacteria (ACA-DC0029 TM) that has been approved by the Agricultural University of Athens. Furthermore, using a unique method it is blended with various other bacterias, which follows through to a mellow and tasty premium yogurt.

Westville

Best Jazz Guitar Brand Development

Best Jazz Guitar Brand Development

Westville

CIA provided brand development for Westville since their official launch. With the world’s top jazz guitarists travel to Japan in favor of purchasing a special order, Westville is now recognized as Japan’s high quality guitar brand. Generally the brand names are displayed on the head of the guitar, but with Westville the head simply remains black and display no brand. Instead the name Westville, which is a literal translation of the developer's name, Nishimura, is displayed at the rear of the head.

SKY TREK

Casual Luxury Experience Branding

Casual Luxury Experience Branding

SKY TREK

Together with SKY TREK, CIA developed an air limousine providing a sense of casual luxury by applying interior, exterior, and uniform design. The interior design was led by Jim Walrod, the New York Guru.

Digital Branding Development

CIA and our alliance partner CI&T,
focus on providing seamless digital customer experienced value.
We are also involved in urban digitalization of the future city.

AOKI

Digital Subscription Service

Digital Subscription Service

AOKI

CIA and our alliance partner, CI&T developed a digital subscription service program that provides a new sort of apparel customer service value. The developed solution fully utilizes the cloud system, not only Magento to EC, Salesforce for CRM, Stripe for settlement, Amazon Connect for call center, and minikura for warehouse system. We were able to realized customer experience value in the early stage.

SKY TREK

Casual Luxury Branding

Casual Luxury Branding

SKY TREK

SKY TREK is a small aircraft charter service that provides a new travel experience. We developed the brand, BI, VI business, the smartphone application that allows you to make reservations, and the overall next generation travel service.

Track Record

We created countless successful projects in various fields based on our creative solutions accumulated through our 30 years of experience.

In 1997, CIA provided Uniqlo a prototype branding synthesis. As a retailer aiming at listing TSE partly from the discounter in Ube City, Yamaguchi Prefecture, we offered UNIQLO’s marketing strategy planning, development of model stores and comprehensive branding work. As a result, UNIQLO achieved rapid growth by penetrating Japanese original products. President Yanai’s remarks at the time, “I want to make Japanese national clothes”, has grown to be a global brand that will now advance into the United States, the UK, France, Korea, Hong Kong and China.

CIA was selected over eight international branding agencies in competition to provide a total branding service for the first ever LLC airline company in Japan. We proposed a lifestyle changing experience through logo design, aircraft graphics, interior design and uniform design.

Alongside architect Yukiharu Takematsu, CIA constructed Japan’s first fire-preventive wooden structured building in Center Minami Station. Our concept entitled “Green Neighborhood” reduced an astounding 1,400 tons of CO2 and successfully fulfilled our vision of a melting pot for locals, tenants, and producers.

We developed the original flagship store prototype, ultimately leading to Aoyama Flower Market’s multi-store expansion. CIA continues to provide direction and strategy to the brand’s identity.
“Living With Flowers Everyday” is their core tagline.

 

CIA worked with MUFG to transcend the banking model, breaking from old traditions to rebuild and incorporate a structure based on the needs and expectations of today’s private clientele. Partnered with Neil M. Denari who is known for his progressive and innovative approach towards architectural design and visualization, MUFG’s private banking expanded nationwide to Ginza, Yokohama, Umeda, Sapporo, Sendai, and sixteen other locations.

Idemitsu Kosan Co., Ltd. was planning the development of a new visual identity of their service station, which serves as a touch point for the user at the milestone of its founding 95th anniversary and stock listing. In order to lead this plan, CIA won the idea competition and took charge of the project. Since 2007, about 5,000 Idemitsu SSs in Japan have been switched to new designs one by one. Idemitsu service station we see throughout the country switched to the new design, and successfully penetrated as new identity. Based on the concept of “First Class” and the support of evolving user’s car life with start-of-the-art technology, we made the design that considers the relationship between Idemitsu brand and motor sports.

From an ordinary front office vertical station building to a new city that revolves around the relationship between civilization and nature so called “Green Urbanism” with the brand name “ThinkPark” was introduced. The facility provides a juxtaposing environment with combination of a forest around a commercial organic conductors. Since 2004, CIA participated in the ThinkPark project and been comprehensively involved in the project from total branding to identity development, architectural direction, commercial consulting and promotion strategy for over three years. Opened in the autumn of 2007, both the office and commercial leasing have cleared the target, and six months before the completion, all tenants moved in.

Works

CIA now

Our newest ongoing projects

  • Sports Trad Jacket

    スポーツ・トラッド・
    ジャケット
  • Editor Pen

    エディター・ペン開発
  • Kyoto Glasses Store Development

    京都メガネ店舗開発
  • Open Innovation Institute

    オープン・イノベーション施設
  • City of the Future

    未来都市
  • Lifestyle Magazine

    ライフスタイル・マガジン

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