Creative Intelligence Associates

Creative Intelligence Associates

Branding = Providing Customer Experience

"The Best of Stationery" First Prize Winner 2018!!

The pen "SAKURA craft_lab 001" which CIA developed for Sakura Color Products Corp has won the 2018 Japanese "The Best of Stationery" first prize award. This honor is the fruition of three years of hard work prototyping and repeatedly making improvements.


The Best of Stationery award recognizes the most impressive stationery products, rigorously judged by stationery professionals from ten famous Japanese stationery stores.

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“A New Nostalgia”

SAKURA craft_lab

In a world where products emphasize their functionality, CIA, Inc. developed 「SAKURA craft_lab」 to express the emotional value of SAKURA.

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“A New Nostalgia”

SAKURA craft_lab

In a world where products emphasize their functionality, CIA, Inc. developed 「SAKURA craft_lab」 to express the emotional value of SAKURA.

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“Casual Luxury”

SKY TREK

CIA developed a vehicle design with a casual luxury feel in this joint project with SKY TREK. We developed a smartphone app to make any reservation possible, creating a next generation travel experience.

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Our creative team has accomplished many
distinguished and successful projects.
Our range of services includes retail development,
food & beverage, architecture,
and urban planning.

We create strong and original
brand DNA with a new customer experience.

We're hiring!

CIA is seeking Brand Architects
and an Operations Director

click here →

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Aoyama
Flower
Market

We developed the original flagship store prototype, ultimately leading to Aoyama Flower Market’s multi-store expansion. CIA continues to provide direction and strategy to the brand’s identity.
“Living With Flowers Everyday” is their core tagline.

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Peach

CIA was selected over eight international branding agencies in competition to provide a total branding service for the first ever LLC airline company in Japan. We proposed a lifestyle changing experience through logo design, aircraft graphics, interior design and uniform design.

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Nippon
Gochiso
Select

Partnered with the Japan External Trade Organization, CIA selected outstanding organic and natural food producers from Japan to serve at Nippon Gochiso Select, a pop up store at the Berkely Bowl in San Francisco. Our handpicked food specialists from Japan and the US provided customers with food samples, recipes, menus, and an online platform for promotional purposes.

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Nippon
Gochiso
Select

Partnered with the Japan External Trade Organization, CIA selected outstanding organic and natural food producers from Japan to serve at Nippon Gochiso Select, a pop up store at the Berkely Bowl in San Francisco. Our handpicked food specialists from Japan and the US provided customers with food samples, recipes, menus, and an online platform for promotional purposes.

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MUFG
Private
Banking
Office

CIA worked with MUFG to transcend the banking model, breaking from old traditions to rebuild and incorporate a structure based on the needs and expectations of today’s private clientele. Partnered with Neil M. Denari who is known for his progressive and innovative approach towards architectural design and visualization, MUFG’s private banking expanded nationwide to Ginza, Yokohama, Umeda, Sapporo, Sendai, and sixteen other locations.

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Southwood

Alongside architect Yukiharu Takematsu, CIA constructed Japan’s first fire-preventive wooden structured building in Center Minami Station. Our concept entitled “Green Neighborhood” reduced an astounding 1,400 tons of CO2 and successfully fulfilled our vision of a melting pot for locals, tenants, and producers.

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CIA now
CIA is always motivated to face new challenges.
We are currently working on improving
customer experience,
casual luxury brands,
digital branding, new functional
product design
and craftsmanship, and local community development.
  • urban RESORT

    We are developing a long-term stay hotel
    and shopping complex in Japan’s leading resort area.

  • smart UNIFORM

    We are developing a new corporate uniform design
    using multifunctional E-textiles.

  • 上島珈琲店No.11

    CIA Inc developed this hand drip coffee store as the
    latest evolution of Ueshima Coffee Lounge’s cafe kissaten culture.

  • GLOBE SPECS

    MIDO Bestore Award First Prize Winner 2017 and 2018!
    The Bestore award, held at the MIDO exhibition in Milano,
    recognizes the best optical store in the word
    Creative direction by Sy Chen

  • SAKURA craft_lab

    In a world where products emphasize their functionality,
    CIA, Inc. developed 「SAKURA craft_lab」to express the
    emotional value of SAKURA.

  • LIBERTÉ JAPON

    We developed the first overseas store of
    the popular Parisian bakery, “Liberté Pâtisserie Boulangerie”

CIA Inc.

Futurology Branding

Our future prototyping verification process hypothesizes the future of the customer experience in its most ideal state, and realizes that ideal. By applying this unique method we have created successes such as Aoyama Flower Market, Peach Aviation, MUFG Private Banking, Ueshima Coffee, Oisix, etc.

3. Innovation Prototyping

Our successful track records are the result of our continually innovative prototyping process and experienced insight analysis. We cast the best specialists for each unique project – similar to a custom-made tailor.

1. Futurology Hypothesis

Our process begins with foreseeing a 3~5 year vision and prediction sensibility.

2. Core Value Ideation

Next, we create your unique hypothesis through our “brand DNA evolution”.

4. Insight Analysis

Finally, we analyze the customer’s experience of “Quality of life”.
After all, “a potential customer wants to intuitively know how a product will enrich his or her lifestyle. Once you make this indication, the result is a sale”.

CIA Inc.

Futurology Branding

Our future prototyping verification process hypothesizes the future of the customer experience in its most ideal state, and realizes that ideal. By applying this unique method we have created successes such as Aoyama Flower Market, Peach Aviation, MUFG Private Banking, Ueshima Coffee, Oisix, etc.

1. Futurology Hypothesis

Our process begins with foreseeing a 3~5 year vision and prediction sensibility.

2. Core Value Ideation

Next, we create your unique hypothesis through our “brand DNA evolution”.

3. Innovation Prototyping

Our successful track records are the result of our continually innovative prototyping process and experienced insight analysis. We cast the best specialists for each unique project – similar to a custom-made tailor.

4. Insight Analysis

Finally, we analyze the customer’s experience of “Quality of life”.
After all, “a potential customer wants to intuitively know how a product will enrich his or her lifestyle. Once you make this indication, the result is a sale”.

Digital Branding
To improve digital branding, CIA Inc. have an alliance partnership with the
leading digital solutions and sensing technology companies.
CI&T is a nearshore information technology and software engineering company. CI&T operates as a
global systems integrator headquartered in the Brazilian city of Campinas with offices in
other regions of South America, the United States, Europe, and Asia.
CI&T specializes in buisiness-agile enterprise methods for
systems integration and software development.
In 2010, CI&T developedDigital Studio (formerly Mobile Studio), a special unit
branded to addressmobility and mobile tools and services across all major platforms.
Super Sensing Forum is a consortium of the advanced sensing technologies comanies.
Tokyo university professor,Satoru Nakagawa,leads censoring technology,
artificial intelligence and othersensing networks.
Sy Chen assume the associatespecial fellow of Super Sensing Forum.

Sy Chen

Founder and Chief Integrating Officer

Sy Chen is the Founder/CEO at CIA Inc., a brand consulting company with a 30-year track record of success. His proposal, “Japan Branding,” has brought great changes to various corporations by constructing effective business prototypes. Chen’s Innovation Prototyping, a process of realising realistic project flow with careful verification, has risen success rates and reduced risks to his clients. He is known for successful projects like Uniqlo, Aoyama Flower Market, Tokyo Mitsubishi UFJ Bank PBO, Idemitsu, Osaki Thinkpark,Peach, Southwood, and SAKURA craft_lab Projects.

Recipient of Residential Architecture Award Book : Impresario (Diamond Inc)

Shogo Yoshihara

Senior managing partner

Shogo Yoshihara is a highly qualified architect who has graduated from Toukai University. When Yoshihara first joined our team, he successfully established a retail branding system for ITOCHU Corporation. Now, he is a senior Managing Partner at CIA Inc., contributing in areas of marketing, branding, and consulting new business and strategic models for architectural developments, retail, restaurant businesses, and other service industries.

Yuichi Chida

Director/Managing Director

After Chida graduated Hitotsubashi University in 2006, he gained investment banking experience at Goldman Sachs, engaging in financing, M&A advisory and principal investments. He joined Revamp (CIA Inc.’s partnering company) in 2009 dealing with strategy, hands-on reevaluation, marketing, and branding in retail, food, service, and internet industry. He is also the director & COO of Act Tank Co., Ltd and the director & CEO for Full Throttles Co., Ltd.

Naruyoshi Ejima

Ejima makes his goal to boost the corporate value, and beyond that, the customer experience value for each of CIA’s clients.
He is active in branding and visual identity development, corporate communication and promotion.
He is involved in every stage from concept development, planning and drafting to production direction as well as project management.

  • Masaaki Oka

    Strategy Director
  • Shinichi Tsukamoto

    Senior Marketing Director
  • Eriko Furuwatari

    Senior Brand Architect
  • Tomoko Otsuki

    Brand Architect
  • Hajime Moriyama

    Brand Architect

  • Yoko Saiyama

    Creative Director
  • Naomi Sundberg

    Art Direction / Designer
  • Margo Seiden

    Art Direction / Designer

  • Yo Umeda

    Senior Director
  • Michael Wong

    Hong Kong Representative
  • Richard Seireeni

    Senior Brand Architect
  • Douglas Shinsato

    Senior Executive Advisor
  • Akira Amano

    Senior Advisor

Tokyo

〒151-0063 Tokyo Shibuya
Tomigaya 1-43-9
Tel: 03-6804-8871
Fax: 03-6804-8872

info@cia.tokyo

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〒151-0063
Tokyo Shibuya
Tomigaya 1-43-9
Tel: 03-6804-8871
Fax: 03-6804-8872

Los Angeles

Yo Umeda

Hong Kong

Michael Wong

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Your message has been sent.
Thank you very much for your inquiry.

〒151-0063
Tokyo Shibuya
Tomigaya 1-43-9
Tel: 03-6804-8871
Fax: 03-6804-8872

Making Better Changes!

Join our team

Want to create with us?
Join us as a brand architect creating through
branding, project management, consulting, and more.

Ideal Candidate:

  • At least 4 years experience in any industry
  • Interest in any specialty
    (retail, food and beverage, architecture, AI, operations, administration)
  • Strong communication skills
  • Business level Japanese and English language ability

Benefits & Salary: To be discussed

*Your application will not be returned

We're hiring!

CIA is seeking Brand Architects
and an Operations Director

click here →