BUILDING LEGENDARY BRANDS
CIA Inc. is always finding new values at the turning points of society, and We have been helping to build a brand with a strong presence. Now is the time for change and for a positive future. We are promoting creation for the future.
Brand Health Check
A new diagnostic program to properly assess and help increase the value of your brand
Brand Health Check is a service that identifies values and issues by diagnosing brands from multiple perspectives. Branding experts help create value for the future by identifying issues and recommending solutions.
SAKURA craft_lab 006
In 1997, CIA provided Uniqlo a prototype branding synthesis. As a retailer aiming at listing TSE partly from the discounter in Ube City, Yamaguchi Prefecture, we offered UNIQLO’s marketing strategy planning, development of model stores and comprehensive branding work. As a result, UNIQLO achieved rapid growth by penetrating Japanese original products. President Yanai’s remarks at the time, “I want to make Japanese national clothes”, has grown to be a global brand that will now advance into the United States, the UK, France, Korea, Hong Kong and China.
CIA worked with Mega Bank to transcend the banking model, breaking from old traditions to rebuild and incorporate a structure based on the needs and expectations of today’s private clientele. Partnered with Neil M. Denari who is known for his progressive and innovative approach towards architectural design and visualization, Private banking expanded nationwide to Ginza, Yokohama, Umeda, Sapporo, Sendai, and sixteen other locations.
Idemitsu Kosan Co., Ltd. was planning the development of a new visual identity of their service station, which serves as a touch point for the user at the milestone of its founding 95th anniversary and stock listing. In order to lead this plan, CIA won the idea competition and took charge of the project. Since 2007, about 5,000 Idemitsu SSs in Japan have been switched to new designs one by one. Idemitsu service station we see throughout the country switched to the new design, and successfully penetrated as new identity. Based on the concept of “First Class” and the support of evolving user’s car life with start-of-the-art technology, we made the design that considers the relationship between Idemitsu brand and motor sports.
From an ordinary front office vertical station building to a new city that revolves around the relationship between civilization and nature so called “Green Urbanism” with the brand name “ThinkPark” was introduced. The facility provides a juxtaposing environment with combination of a forest around a commercial organic conductors. Since 2004, CIA participated in the ThinkPark project and been comprehensively involved in the project from total branding to identity development, architectural direction, commercial consulting and promotion strategy for over three years. Opened in the autumn of 2007, both the office and commercial leasing have cleared the target, and six months before the completion, all tenants moved in.
Well Being Society
As global warming progresses, CIA focuses on a Well Being society, through incorporating SDGs and wellness lifestyle branding to pursue a positive future.
2022.04.01Released "Brand Health Check" brand diagnosis service
2022.03.25Haseko Real Estate Branchera was added to Projects.
2022.03.14The Sakura Craft Lab of Sakura Craypas was added to Projects.
2022.03.14Sakura Craft Lab 005 won the German Design Award.