In 1997, CIA provided Uniqlo a prototype branding synthesis. As a retailer aiming at listing TSE partly from the discounter in Ube City, Yamaguchi Prefecture, we offered UNIQLO’s marketing strategy planning, development of model stores and comprehensive branding work. As a result, UNIQLO achieved rapid growth by penetrating Japanese original products. President Yanai’s remarks at the time, “I want to make Japanese national clothes”, has grown to be a global brand that will now advance into the United States, the UK, France, Korea, Hong Kong and China.