CIA Inc.

Direction of
Post-Corona Branding

COVID-19 has catapulted us into an era of uncertainty. This period of transition has forced us to reexamine all our values, and the resulting paradigm shift of these values makes it necessary to transform the concept of branding. To be able to address the consumer's current needs and wants, CIA is focusing on the fusion of being “sustainable yet digital.” These are reflected in CIA's efforts to assimilate natural elements and materials, recycling/reusing, simplicity, craftsmanship, total well-being and other similar basic values into the process of branding. These are upheld as we engage in regional revitalization, in the development of hotel, office, store and food businesses, as well as in product design. This includes the formation of virtual communities and AI human interfaces.

Sy Chenシー・ユー・チェン

Founder and Executive Chairman

Sy Chen is the Founder/Chairman of CIA Inc., a brand consulting company with a 36-year track record of success.

His proposal, “Japan Branding,” has brought great changes to various corporations by constructing effective business prototypes. Chen’s Innovation Prototyping — a process of realizing a realistic project flow through meticulous verification — has increased success rates and reduced risks to his clients. He is known for successful projects like Uniqlo, Aoyama Flower Market, Tokyo Mitsubishi UFJ Bank PBO, Idemitsu, Peach, Ozaki Flowerpark, Globe Specs, and SAKURA craft_lab projects.

Recipient of Residential Architecture Award Book : Impresario (Diamond Inc)

Naruyoshi Ejima江島成佳

President

Ejima is dedicated to boost the corporate value, and beyond that, the customer experience value for each of CIA’s clients.

He is active in branding and visual identity development, corporate communication and promotion.

He is involved in every stage, from concept development, planning and drafting to production direction, as well as project management.

Shogo Yoshihara吉原正悟

Senior Advising Director

Shogo Yoshihara is a highly qualified architect who graduated from Toukai University. When Yoshihara first joined our team, he successfully established a retail branding system for ITOCHU Corporation. Now, he is a senior Managing Partner at CIA Inc., contributing in areas of marketing, branding, and consulting new business and strategic models for architectural developments, retail, restaurant businesses, and other service industries.