Brand Architects

Sy Chen is the Founder/CEO at CIA Inc., a brand consulting company with a 30-year track record of success. His proposal, “Japan Branding,” has brought great changes to various corporations by constructing effective business prototypes. Chen’s Innovation Prototyping, a process of realising realistic project flow with careful verification, has risen success rates and reduced risks to his clients. He is known for successful projects like Uniqlo, Aoyama Flower Market, Tokyo Mitsubishi UFJ Bank PBO, Idemitsu, Osaki Thinkpark,Peach, Southwood, and SAKURA craft_lab Projects.

Recipient of Residential Architecture Award Book : Impresario (Diamond Inc)

Shogo Yoshihara is a highly qualified architect who has graduated from Toukai University. When Yoshihara first joined our team, he successfully established a retail branding system for ITOCHU Corporation. Now, he is a senior Managing Partner at CIA Inc., contributing in areas of marketing, branding, and consulting new business and strategic models for architectural developments, retail, restaurant businesses, and other service industries.

After Chida graduated Hitotsubashi University in 2006, he gained investment banking experience at Goldman Sachs, engaging in financing, M&A advisory and principal investments. He joined Revamp (CIA Inc.’s partnering company) in 2009 dealing with strategy, hands-on reevaluation, marketing, and branding in retail, food, service, and internet industry. He is also the director & COO of Act Tank Co., Ltd and the director & CEO for Full Throttles Co., Ltd.