Greek Protein Yogurt
Product/ Brand Development
In response to the increasing number of active yogi people, particularly among females, CIA came up with a new greek yogurt product, along with the corresponding package design. This product is zero fat and high in protein, perfect for those who wish to pursue or maintain an ideal body and healthy lifestyle.
The colors were inspired by the outfits typically worn during yoga activities, and the creation of an original character and brand mascot, a cow named Mowggy, can be seen in the packaging, giving an active and fun impression of yoga.