Idemitsu Kosan Co. Ltd.

Visual Identity Development

Idemitsu Oil & Gas Company is a leading organization in the Japanese petroleum fuel industry due to their progressive research and development. In 2007, they held a design competition to update their corporate image and fleet of gas stations in anticipation of their 95th anniversary. Our design and brand strategy was selected in the competition, and applied to approximately 5,000 Idemitsu service stations across Japan. This has become a strong part of their new brand identity. Their concept, “first class” works on the basis that we use cutting-edge technology to support the continually-evolving car life of users, and is designed with the relationship between the Idemitsu brand and motor sports in mind.


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Creative Intelligence Associates Inc.
1-43-9 Tomigaya Shibuya-ku, Tokyo 151-0063

TEL: 03.6804.8871
FAX: 03.6804.8872

Chiyoda Line, Yoyogi Park St., #2 Exit (3 min.)
Odakyu Line, Yoyogi Hachiman St., South Exit (5 min.)
Shibuya St., Hachiko Exit (15 min.)