Idemitsu Kosan Co. Ltd.
Visual Identity Development
Idemitsu Oil & Gas Company is a leading organization in the Japanese petroleum fuel industry, thanks to its progressive research and development. In 2007, they held a design competition to update their corporate image and fleet of gas stations in anticipation of their 95th anniversary.
Our design and brand strategy was selected in the competition, and applied to approximately 5,000 Idemitsu service stations across Japan. This has since then become a strong and integral part of their new brand identity.
Their concept, “first class” works on the basis that we use cutting-edge technology to support the continually-evolving car life of users, and is designed with the relationship between the Idemitsu brand and motor sports in mind.