Market Entry Branding
CIA developed the first overseas store of the popular Parisian bakery Liberté Pâtisserie Boulangerie in Kichijoji, Tokyo. As a Pâtisserie Boulangerie near to people’s daily lives, Liberté Tokyo shares the original values of “Transparency”, “Locality” and “Quality” as the Paris flagship store. Fresh bread and pastries made in house are for sale on the first floor, and on the second floor you can enjoy the first ever Liberté cafe.
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