Product package design development
“We want to expand the possibilities of Ehime prefecture oranges.” In response to this sentiment, CIA created mikanon!non!, a Japanese sake drink made from Unshu mandarin oranges.
CIA Inc. developed the mikanon!non! product name, the brand story, and the package design. Surpassing the typical Japanese amazake with its stylish design, mikanon!non! has exceeded expectations, becoming popular not only among the target audience of women, but among men as well. 1,000 bottles were sold in the first three months.