“We want to expand the possibilities of Ehime prefecture oranges.” With this sentiment, we created mikanon!non!, a Japanese sake drink made from Unshu mandarin oranges.

CIA Inc. developed the mikanon!non! product naming, brand story, and package design. Surpassing the typical Japanese amazake with its stylish design, mikanon!non! has exceeded our expectations, popular not only among the target audience of women but among men as well. 1,000 bottles were sold in the first three months.

Designer: Naomi Sundberg