SAKURA craft_lab 002

Product Development And Branding Service

CIA, Inc. created SAKURA craft_lab’s total branding, starting with the designation of their DNA and the SAKURA craft_lab concept, and furthermore executing the product planning and development, as well as advertising and marketing.

The 2018 Japan Good Design Award winner, Sakura Craft Lab 002 is a casual yet elegant pen with colors inspired by the Coupy-Pencils.

Total Branding / Complete planning and direction,
production, Executive Creative Director:
:CIA, Inc.
Product Design:YU MATSUDA
Advertising Creative Director & Copywriter:大林孝明
Advertising Art Direction:大松 敬和、水江 隆
Advertising Designer:水江 隆
Advertising Producer:奥脇 孝一
Web Development:NAKAHITO(中島 浩則)