CIA, Inc. created SAKURA craft_lab’s total branding, starting with the designation of their DNA and the SAKURA craft_lab concept, and furthermore executing the product planning and development, as well as advertising and marketing.
The 2018 Japan Good Design Award winner, Sakura Craft Lab 002 is a casual yet elegant pen with colors inspired by the Coupy-Pencils.
Total Branding / Complete planning and direction,
production, Executive Creative Director:：CIA, Inc. Product Design：YU MATSUDA Advertising Creative Director ＆ Copywriter：TAKAAKI OOBAYASHI Advertising Art Direction：NORIKAZU OOMATSU & TAKASHI MIZUE Advertising Designer：TAKASHI MIZUE Advertising Producer：KOICHI OKUWAKI Web Development：NAKAHITO（HIRONORI NAKAJIMA）