SAKURA craft_lab 002
Product Development And Branding Service
CIA, Inc. created SAKURA craft_lab’s total branding, starting with the designation of their DNA and the SAKURA craft_lab concept, and furthermore executing the product planning and development, as well as advertising and marketing.
The 2018 Japan Good Design Award winner, Sakura Craft Lab 002 is a casual yet elegant pen with colors inspired by the Coupy-Pencils.
Total Branding / Complete planning and direction,
production, Executive Creative Director:：CIA, Inc.
Product Design：YU MATSUDA
Advertising Creative Director ＆ Copywriter：大林孝明
Advertising Art Direction：大松 敬和、水江 隆
Advertising Designer：水江 隆
Advertising Producer：奥脇 孝一
Web Development：NAKAHITO（中島 浩則）
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