Product Development And Branding Service

CIA, Inc. created SAKURA craft_lab’s total branding, starting with the designation of their DNA and the SAKURA craft_lab concept, and furthermore executing the product planning and development, as well as advertising and marketing.

003 is a new product designed to break the common sense of SAKURA craft_lab. It provides the user a strong stride over the surface of the paper with its short and thick grip. It is a sort of pen you want to keep it within your hand and let it “run”. An appropriate pen for the concept of “Gravity Inside The Hands”.

Total Branding / Complete planning and direction,
production, Executive Creative Director:：CIA, Inc.
Product Design：YU MATSUDA
Advertising Creative Director ＆ Copywriter：大林孝明
Advertising Art Direction：大松 敬和、水江 隆
Advertising Designer：水江 隆
Advertising Producer：奥脇 孝一
Web Development：NAKAHITO（中島 浩則）