SAKURA craft_lab 003
Product Development And Branding Service
CIA, Inc. created SAKURA craft_lab’s total branding, starting with the designation of their DNA and the SAKURA craft_lab concept, and furthermore executing the product planning and development, as well as advertising and marketing.
003 is a new product designed to break the common sense of SAKURA craft_lab. It provides the user a strong stride over the surface of the paper with its short and thick grip. It is a sort of pen you want to keep it within your hand and let it “run”. An appropriate pen for the concept of “Gravity Inside The Hands”.
Advertising Creative Director ＆ Copywriter
Advertising Art Direction
Nakahito (Hironori Nakajima)
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