SAKURA craft_lab 003
Product Development And Branding Service
SAKURA craft_lab was a brain-child of CIA’s comprehensive branding service. What started with defining the brand’s DNA and conceptualizing an entirely new Sakura craft_lab series of products soon developed into the creation of several lines of writing instruments, followed by the design and implementation of its marketing and communication strategies.
003 is a product that was designed to break from what was expected out of SAKURA craft_lab.
It provides the user with a strong stride over the surface of the paper, with its short and thick grip. Its heft and weight gives the confidence and control to make it the sort of pen you would want to keep within your hand and let it “run” — an appropriate pen for the concept of “Gravity Inside The Hands”.