SAKURA craft_lab 003

Product Development And Branding Service

CIA, Inc. created SAKURA craft_lab’s total branding, starting with the designation of their DNA and the SAKURA craft_lab concept, and furthermore executing the product planning and development, as well as advertising and marketing.

003 is a new product designed to break the common sense of SAKURA craft_lab. It provides the user a strong stride over the surface of the paper with its short and thick grip. It is a sort of pen you want to keep it within your hand and let it “run”. An appropriate pen for the concept of “Gravity Inside The Hands”.

Total Branding / Complete planning and direction,
production, Executive Creative Director:
:CIA, Inc.
Product Design:YU MATSUDA
Advertising Creative Director & Copywriter:TAKAAKI OOBAYASHI
Advertising Art Direction:NORIKAZU OOMATSU & TAKASHI MIZUE
Advertising Designer:TAKASHI MIZUE
Advertising Producer:KOICHI OKUWAKI
Web Development:NAKAHITO(HIRONORI NAKAJIMA)

Get In Touch!

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Creative Intelligence Associates Inc.
1-43-9 Tomigaya Shibuya-ku, Tokyo 151-0063

TEL: 03.6804.8871
FAX: 03.6804.8872
MAIL: info@cia.tokyo

Chiyoda Line, Yoyogi Park St., #2 Exit (3 min.)
Odakyu Line, Yoyogi Hachiman St., South Exit (5 min.)
Shibuya St., Hachiko Exit (15 min.)