Product Development And Branding Service

CIA, Inc. created SAKURA craft_lab’s total branding, starting with the designation of their DNA and the SAKURA craft_lab concept, and furthermore executing the product planning and development, as well as advertising and marketing.

003 is a new product designed to break the common sense of SAKURA craft_lab. It provides the user a strong stride over the surface of the paper with its short and thick grip. It is a sort of pen you want to keep it within your hand and let it “run”. An appropriate pen for the concept of “Gravity Inside The Hands”.

Product Design
Yu Matsuda

Advertising Creative Director ＆ Copywriter
Takaaki Oobayashi