SAKURA craft_lab 005
Product Design Branding
With its total product design and brand development service, CIA Inc recently developed the newest line of pens for Sakura craft_lab, the 005. The product line combines classic elements with contemporary design, keeping true to the “Nostalgic yet New” identity that defines Sakura craft_lab.
Together with young product designer Yu Matsuda and Sakura Craypas’s development team led by president Nishimura, we conducted numerous workshop sessions and prototype-testing sessions to produce the final product — one that delights the senses.