SAKURA craft_lab_lab 001S
Product Design Branding
In commemoration of the 100th anniversary of Sakura Craypas, SAKURA craft_lab, which CIA Inc. has been involved in as a product design and branding development company, has released special models of “SAKURA craft_lab 001”, “001S Metal Edition” and “001S Exclusive Edition” which were released in February 2021.
The seamless form seems to have been carved directly from the metal. Its simplicity gives it an overwhelming presence. It is a further evolution of the “001,” which was said to be the origin and the pinnacle. Furthermore, the “Exclusive Edition” (limited quantity) pen is engraved with “SAKURA 1921-2021” and the pen stand is engraved with the words “100th Celebration with Color 1921-2021”. At the tip of the pen is a cherry blossom mark cut from the same metal as the crown of the 001 head.
This “Exclusive Edition” has been well received and is now sold out.