Total Branding

In Tokyo, products, information, and even design are being consumed at an ever increasing rate. As soon as objects take shape, they immediately become affected by erosion through their consumption. A client came to us with a desire for a building which would reflect this hyper-speed consumption of the modern age – yet would remain steadfast with the passage of time. This culminated in the development of “The Wall” which was built in 1990 in Nishi Azabu in Tokyo. The concept of “a future unification of the past and present” was developed by CIA Inc. in a collaboration with English architect, Nigel Coates. “The Wall” preserves layers of elements from different time periods. Visitors feel a sense of nostalgia when they view the building for the first time.