Racing car design and development
CIA Inc. designed the racing car of Giuliano Alesi.
The green line, which is the sponsor’s brand color, runs across the body of the car expressing the trajectory of the racing car on the circuit and the challenge of a complex and accelerating world.
The goal was to enhance the presence and identification of the racing car itself, while at the same time contributing to the sponsor’s ability to communicate and improve its brand image.
In Round 10 of the Buzz Presents All Japan Super Formula Lites Championship, Giuliano Alesi took his first pole-to-win victory with this car.