UNIFORM DESIGN BRANDING
CIA Inc, together with fashion designer Yosuke Aizawa of White Mountaineering, created a complete redesign of the uniforms for the Yamato group’s sales drivers and receptionists, with strong emphasis on environmental responsibility.
Formally launched in 2020/09/16, the new uniform is a celebration of the Yamato group’s 100th year anniversary. While it represents continuity of the tradition and trust built by the Yamato group, its innovation also reflects the vision towards the next 100 years. Based on the concept of providing ideal working conditions while showing concern for the environment, we have utilized new, high-tech functional material and plant-derived PET fabric, which not only improves safety and comfort for employees, but also contributes much less to global CO2 emissions.